Corporate design
Asandri Studio
Asandri Studio in Zurich curates a wide range of design and craft objects, but its old identity and website made that range difficult to navigate. This redesign turns the range into a navigation system of four sections, each with its own icon and illustration, so design lovers and casual shoppers alike find what they need. The logo and all four icons grow from one continuous loop, a sign for lasting, sustainable objects and the craftspeople the shop supports worldwide.
Asandri Studio in Zürich führt eine grosse Auswahl an Design und Handwerk, doch der alte Auftritt und die Website machten dieses Angebot schwer überschaubar. Dieses Redesign macht daraus ein Navigationssystem aus vier Bereichen mit je eigenem Icon und eigener Illustration, damit Designliebhaber wie Gelegenheitskäufer finden, was sie suchen. Das Logo und alle vier Icons entstehen aus einer durchgehenden Schleife, einem Zeichen für langlebige, nachhaltige Produkte und für die Handwerker weltweit, die der Laden unterstützt.
PROCESS
01 Research & Marketing
A comparison with two other Zurich concept stores shows where Asandri stands out, with products from small craft workshops rather than mass production.
02 Design concepts
Two concepts for the brand identity. Concept one becomes the final direction, while the website takes ideas from concept two.
03 Logo and Icons
The logo goes through many versions, and the third image shows an alternative built from a custom modular typeface. The icons follow the same construction, so they match the final logo.
04 Web
The sitemap sorts many categories into a few clear sections. Each level adds more detail for visitors who want to go deeper, while the first level stays simple. The last image shows the final website design in Figma.
*All projects were made during my studies and are fictional commissions.
*Own photography and mockups.